Before launching your influencer marketing campaign, Mr. Sheng will have a conversation with you to understand your objectives. Whether it's boosting brand awareness, generating leads, or increasing direct sales, clarifying your goals from the beginning is crucial.

Providing Mr. Sheng with detailed descriptions, photos, and video content is essential. He'll use this material to create engaging content in Chinese for your target audience.

If your goal is to measure ROI through direct sales, you can provide influencers with unique discount codes. These codes can be shared with their audience, offering a percentage off purchases at checkout.

For lead generation, share specific links or landing pages with influencers. Explain that you want to measure the campaign's success based on a particular conversion metric.

If brand impression and awareness are your primary objectives, inform the influencer. Mr. Sheng will tailor the campaign to maximize exposure and share product reviews on Chinese social platforms.

Mr. Sheng serves as both a content creator and coordinator. If necessary, he can connect you with other hosts or hostesses from various fields, ensuring you find the right fit for your campaign.

Consider leveraging your existing customers who already support your brand on social media. MrSheng.work can assist you in selecting an influencer from your customer base who genuinely believes in your product, a valuable asset in influencer marketing.

If your goal is to increase subscribers or grow your social media following, Mr. Sheng will craft posts that guide the audience toward these objectives. It's essential to communicate your needs clearly upfront so that the campaign is designed with measurable goals in mind.